Descriptions are there to lure your customer in after your headline already made them curious.
Essentially, if your headline couldn’t convince them ― your description can seal the deal.
But what makes a headline good and what makes it bad?
Let’s find out.
Questions to ask yourself:
Is my description matching my headline?
Am I saying anything new?
Is my description getting enough attention?
Is my description matching my headline?
This is important for a variety of reasons. Not just Google’s quality score, but also to avoid any confusion.
If you advertise 50% off of all handbags during last Black Friday but your description & landing page show that you’re actually selling shoes, you’re in for a bad time.
To fix this, keep things consistent and logical.
Am I saying anything new?
If you aren’t, unnecessary repetition will just be handled as keyword stuffing and lower your ranking. Avoid this at all costs. It’s better to brainstorm an ad copy in advance than throw out a description all at once.
Is my description getting enough attention?
As we all know, having a backup plan is good. This is how you should look at your description. If your headline manages to appear interesting yet something is still missing, your best bet is to seal the deal with your description.
Doing this requires you to think smart. How shall you type? Perhaps Like This? Maybe like This if You want To keep Them reading?
It truly depends on what you offer.